Mission

“Our mission, through our 25-year ‘Dying by Trying’ campaign, is to confront the fentanyl crisis by highlighting its impact unrelated to addiction.

We aim to illuminate the dangers for children and young adults who experiment just once, leading to life-altering consequences or death. Our multimedia campaigns are dedicated to educating, inspiring, and mobilizing communities for sustained action and awareness, fostering a deep understanding of this public health emergency over the next quarter-century.”