Campaign

“Dying by Trying”: A Comprehensive Campaign Against Fentanyl. Awareness to action equals prevention saving a whole generation of American youth.

Campaign Overview

“Dying by Trying” is a quarter of a century multimedia and/or integrated media campaign designed to tackle the fentanyl crisis. This campaign blends educational content, compelling storytelling, and interactive elements to resonate with a broad audience, particularly targeting children, teens, and young adults.

Key Components

  • Documentaries

    Producing a series of in-depth documentaries that explore personal stories, the science of prevention and addiction, and the broader social impact of the fentanyl crisis. These documentaries aim to provide a deep, empathetic understanding of the issue.

  • Public Service Announcements (PSAs)

    Short, impactful PSAs distributed across various media channels, including TV, radio, and online platforms, focusing on the risks associated with even one-time drug use.

  • Social Media Engagement

    Leveraging platforms like Instagram, TikTok, and YouTube to reach younger audiences. This includes educational content, influencer partnerships, and interactive campaigns like hashtag challenges to increase awareness and engagement.

  • School Partnerships

    Collaborating with educational institutions to integrate campaign content into curricula, host informative workshops, and create student-led initiatives. This approach aims to foster a safe environment for discussion and learning.

  • Interactive Platforms

    Developing an interactive website and mobile app providing resources, personal stories, expert advice, and a platform for community engagement and support.

  • Community Events

    Hosting community events such as seminars, workshops, and panels with experts, survivors, and advocates. These events aim to foster community involvement and provide a platform for discussion and learning.

Campaign Goals

  • 1.
    Educate about the dangers of all drugs laced with fentanyl, focusing on prevention and the risks of experimentation.
  • 2.
    Inspire individuals to take proactive steps in their communities.
  • 3.
    Mobilize action through informed decision-making and community support.
  • 4.
    Create a Sustained Impact: Ensure the message has a far reaching effect, changing attitudes and behaviors long-term.

Evaluation and Adaptation

Continuously monitor the campaign’s impact through feedback, engagement metrics, and behavioral studies, adapting strategies as needed to maximize effectiveness.

This campaign model represents a comprehensive approach to address the fentanyl crisis, using a mix of traditional and digital media to reach and engage diverse audiences effectively. 

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